MyFirstEV Dealers
There’s $271,000,000 in rebates for 1st time CA EV buyers. To get that rebate, buyers have to buy from a dealer like you. What are you doing to get them on the lot?
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The MyFirstEV Opportunity
There’s $271,000,000 in rebates for first-time California EV buyers who have to buy their first EV from a dealer like you. What are you doing to get them on the lot?
The MyFirstEV rebate program is designed specifically to drive buyers onto CAR DEALERSHIP LOTS and drive EV sales. Are you in?
THE GOOD NEWS FOR DEALERS
Here are the MyFirstEV Participating Automakers and when they are live with California’s EV Rebate Program
Available Now: Hyundai, Lucid, Tesla, Ford, Rivian, Chevrolet, Kia.
- September 2026: Toyota, Lexus, Honda, Subaru.
November 2026: Mitsubishi
TBA: Nissan and Volvo
1. BUYERS ARE LOOKING FOR EVs – Gas prices and maintenance costs are driving California car buyers to research and purchase their first electric vehicles.
2. DEALERS ARE CASHING IN – The state’s MyFirstEV rebate program gives dealers vouchers worth $271,000,000 in total rebates from the 13 participating automakers.
3. BUYERS ARE SAVING – First-time EV buyers can earn up to $3,500 for a new and $1,750 for a used electric vehicle.
4. EASIER SALES PROCESS – Rebates are painless and delivered to the buyer instantly at the point-of-sale without requiring unnecessary forms.
5. EV MODEL CHOICE – Thirteen automakers including Ford, General Motors, Honda, Hyundai, Kia, Lucid, Mitsubishi, Nissan, Rivian, Subaru, Tesla, Toyota, and Volvo.
6. NO INCOME CAP – There is no income cap on the rebate and the MyFirstEV rebate program can be combined with low-income programs like Clean Cars 4 All and the Driving Clean Assistance Program.
7. BUILDS CUSTOMER LOYALTY – Educated dealers are using California’s MyFirstEV rebate program to to customers to lots, educate them on the rebates, explain EV ownership, and sell them the vehicle that’s right for them right now. A transparent process with an EV VERIFIED battery State of Health report helps to pour the foundation for future customer engagement. sales, and loyalty.
1. UNINFORMED BUYERS – First-time EV Buyers don’t know about electric vehicle battery management, best practices, or warranties. They’re shopping blind.
2. UNEDUCATED SALES STAFF – Traditional auto-dealer sales staff are not up to speed on electric vehicle batteries. They need to know more about the most important and most expensive component in an electric vehicle.
3. PRICE CAPS – There’s a $50,000 price cap on new and a $25,000 price cap on used electric vehicles. For premium brands this is not ideal but for buyers looking for a second car, the used EV rebate is a great way to get them on the lot.
4. INVISIBLE DEADLINE LOOMING – There’s a fixed number of vouchers for each participating manufacturer and when they’re gone they’re gone. Know what the automaker’s plans are and be a part of them.
5. DEALERS STUCK IN PARK – Many dealers don’t have a plan to take advantage of California’s MyFirstEV Rebate Program. The ones that do are aware that when the vouchers are gone the program is over for that Automaker and its dealers.
THE EV VERIFIED SOLUTION
1. SALES TRAINING – Your trained staff will educate buyers on EV batteries, the most important and expensive component in an EV.
2. INVENTORY TESTED – EV battery health reports build trust and transparency.
3. CERTIFICATES – Posted on the vehicle and emailed for the online listing.
4. EV-CHECK DECALS – Full-color windshield decals build awareness.
5. LINKED INVENTORY – Your inventory linked to website, social and ads.
6. BATTERY TEST EVENTS – Free tests create buzz and drive traffic to your lot.
7. SOCIAL MEDIA ADS – Geo-fenced campaigns put you in front of local buyers.
8. NEW EV MODEL VIDEOS – Drive interest in your most popular models.
PRICING
EV VERIFIED is running a pilot program for Los Angeles, Santa Barbara, and Ventura County dealerships through December. Our goal is to deliver superior dealer customer service at an industry leading value. Our pricing is competitive , transparent, and based on the volume of electric vehicles your dealership is taking in each month. Help us set the standard by delivering a valuable service for a competitive rate.
